


west african roots. american hustle and innovation. caribbean flava. generational recipes. ancestral knowledge. motherly touch. healing herbs.
Our Story

Pictured above with her mother, Barbara, and sister, Kamara, Exodus Edibles founder Divinity Matovu (blue shirt) grew up in a tight-knit, working-class family in Wisconsin rooted in faith, prayer, and resilience. Her family relied on spirituality to navigate generational trauma, mental health challenges, institutional racism, and the everyday stresses of life. Her mother named her Divinity, a word meaning sacred, blessed, and holy - setting the tone for a life grounded in purpose.
As a child, Divinity learned the biblical story of Exodus while sitting in church beside her paternal grandmother, Ruby Doris known affectionately as Big Mama. The story of liberation from oppression and the search for the Promised Land left a lasting imprint. Through spirituals sung in the church choir, Divinity came to understand Exodus as a symbol of freedom, healing, and hope.
Divinity’s most cherished childhood memories center around food and community—helping her mother bake during the holidays and enjoying decadebt, Southern-style homemade desserts like sweet potato pie, banana pudding, peach cobbler and red velvet cake at church bake sales.
Exodus Edibles was born from a desire to recreate those same feelings of peace, connection, and liberation in every product we make. At Exodus Edibles, quality and integrity are non-negotiable. We source sun-grown, ital cannabis flower cultivated without pesticides, chemicals, or shortcuts, and we use 100% cacao from Jamaica, grown using sustainable farming practices. Our desserts are made with organic, cage-free eggs and premium butter, and our infusion process uses the whole cannabis flower, preserving the plant’s holistic and medicinal benefits - unlike concentrates or distillates that strip away its essence.
We recognize that healing is universal. In a world shaped by trauma, stress, and oppression—particularly for women and women of color, Exodus Edibles offers cannabis as a natural healing herb to support rest, balance, wellness and healing.
Divinity's long term vision is to create generational wealth and leave a lasting legacy for her daughter, Nyah.
Then God said: “I give you every herb-bearing seed on the face of the whole earth and every tree that has fruit with seed in it. They will be yours for food.”
- Genesis 1:29

Above: Divinity as a child sitting on her grandfather's tractor in Wisconsin, USA.
Below: Divinity as a child with her grandmother, Ruby Doris aka Big Mama, in front of the family home on Lockwood Avenue.

Matriarchal Lineage

Gertrude
Gertrude was born Saturday, November 22, 1878 in Mississippi, USA just 13 years after slavery was legally abolished in America. The cooking and baking techniques and the foundations of the dessert recipes Divinity uses to formulate Exodus Edibles products were passed down to her through Gertrude's bloodline.

William and Winnie
William and Winnie, pictured standing outside their home in rural Moorhead, Mississippi, were hard-working farmers who had 8 kids including Divinity's maternal grandmother Martha Ann. Winnie's peach cobbler and banana pudding recipes are precious family secrets.

Willie Irene
Born April 27, 1921 in Mississippi, Willie Irene was a force of nature and a mother of 12. While her husband, a sharecropper, took on primary duty caring for the kids, Willie Irene was an ambitious entrepreneur who ran several successful businesses including a general goods store and a beauty salon. Her homemade biscuits and Southern style cornbread were famous in New Albany, Mississippi's African American community.

Ruby Doris
Ruby was a mother of 6, an usher and elder in her church. She was also a talented fashion designer and seamstress and expert baker who spent more than 30 years working at Green's Bakery in Racine, Wisconsin before retiring in the 1990s.
She taught Divinity how to pray, sew and bake yummy, decadent Southern style desserts from scratch. Many of her recipes - including her famous mouth watering lemon pound cake - are on the product development roadmap for Exodus Edibles.

Barbara
Known affectionately as “Sassy,” Barbara was a devoted mother of three and Divinity’s first and greatest teacher. Fiercely loving, confident, and stylish, Barbara was a natural leader with sharp business instincts who left a lasting impression everywhere she went.
In the 1990s long before legalization, Barbara was a legacy cannabis entrepreneur, building sales networks across southeastern Wisconsin, Detroit, and Chicago. She took real risks to provide for her children, selling cannabis to keep food on the table while also working as a nursing assistant and certified machinist. A gifted cook and baker, Barbara loved bringing people together through food which is an influence that lives on in Divinity's vision for Exodus Edibles.
After Barbara’s tragic death by suicide in 2015, Divinity established the Barbara Goss Gonzalez Memorial Fund to honor her life, legacy, and enduring impact.

Martinique
Martinique was Barbara’s best friend in high school and shared a lifelong bond. She stood by Barbara’s side when she gave birth to Divinity in 1986 and has remained a constant presence ever since.
With a career spanning decades as a flight attendant, Martinique embodies hospitality and concierge-level care. She currently works with Frontier Airlines and has been a pillar of support for Divinity following her mother’s death, stepping into a deeply rooted Black cultural tradition by becoming a second mother in every sense of the word.
Divinity turns to Martinique for guidance on relationships, business, and life, and looks forward to building Exodus Edibles alongside her as part of a shared vision for legacy and generational wealth.


Nyah Adeola
Nyah is Divinity’s first and only child. An Aries like her mother, she is bright, bold, and confident, with a love for reading, swimming, and surfing, and she competes as a track and field athlete in javelin and shot put.
She comes from a lineage of powerful Black women whose resilience continues to shape the future. Exodus Edibles is her birthright—a legacy Divinity is intentionally building to pass on, rooted in creativity, strength, and liberation.




Contact Team Exodus

Rest in eternal peace to Divinity's younger brother DeAnte Deshard "Steez McFlyy" Goss
October 20, 1989 - April 15, 2025
Legacy
DeAnte was the first person to truly believe in Divinity’s vision for Exodus Edibles. Before there was a logo, a website, a business plan or a product development roadmap, there was her little brother sitting in the kitchen listening, dreaming, and saying, “This is going to change the game, big sis.”
Known artistically as Steez McFlyy, DeAnte was a gifted rapper, a fashion-forward creative, and a fearless visionary. Openly queer and bisexual, he pushed boundaries in hip-hop and used his voice to advocate for the LGBTQ+ community, including trans youth. He was a beloved uncle, brother, and friend—someone whose spirit moved like music and whose style was as bold as his truth. He did not have any children of his own but he doted on his nieces Nyah and Kaleigh.
Behind the brilliance, DeAnte carried deep pain due to unresolved trauma from being sexually molested abused by an elder male cousin. Like many Black men who experience childhood sexual abuse, Deante never sought therapy or professional help. In his 20s, he struggled with depression and addiction, battling substances that slowly dimmed his light including meth, ecstasy, powder cocaine, molly and cannabis - mostly sativa strains rolled up in Backwoods.
Everything began to shift when his big sister stepped in—not to judge or rescue, but to offer love, structure, and belief. Divinity invited DeAnte to move into her home, giving him safety, purpose, structure and a role in the company. During the pandemic, he became an early taste-tester for the Exodus Brownie, helping Divinity refine flavor and dosage—work that grounded him and gave him pride.
With Divinity’s love and support, DeAnte made a profound transformation: he got sober from all harmful schedule 1 narcotics and chose cannabis as a harm-reduction tool. This unlocked a new level of clarity and creativity for DeAnte. Sober, focused, and inspired, DeAnte helped shape the original brand strategy for Exodus Edibles and officially joined the company in 2021 as its first Creative Director, during Divinity’s early efforts to launch in California.
© 2026


























